Interfacility


			Portfolio The list below contains representative projects from the last five years, arranged by project type. Artifacts will be presented soon, but in many cases confidentiality agreements prevent the publication of deliverables. For a standard chronology, see Marijke's Resume (PDF).
			User Research
			Self-Service User Experience (Intuit, 2007) Large-scale study of the user experience of the panoply of online human resources tools, with a special focus on talent management tools, through a series of interviews with employees in different roles, locations, and stages in their careers.
			Organizational Culture Study (Archstone-Smith, 2006-07) Discovery of organizational process structuring the goals and activities of people in a pivotal middle management role in a national and fast-growing real estate management compnay, using a combination of focus groups, individual interviews, and contextual inquiry.
			User-Centered Navigation for Apparel Website (The Gap, 2006) Combination of inter/active focus group and individual interviews, including a card-sort, to understand how people think aobut and shop for clothes.
			Technical Support Study (Intuit, 2006) Study of self-service patterns, informal support networks, and collaboration practices, to optimize online resources complementing internal technical support service.
			Fashion Shopping Preferences (The Gap, 2006) Lab study, including a card sort, to understand online fashion shopping preferences of young women professionals and young mothers, to inform the information architecture of a new ecommerce site and develop a user-centered categorization system to facilitate browsing.
			Collaboration Centers (Intuit, 2006) Structured interviews to explore opportunities to introduce social computing tools in a best-practice organization, with a view to altering the collaborative landscape within the organization.
			Workforce Self-Service Tools (Intuit, 2005) A series of studies to understand how to deploy a variety of HR self-service tools for different types of employees and managers, including a learning management system, a benefits overview tool, and a data analysis tool.
			New Product Exploration (Microsoft, 2004) Lab study to explore opportunities for new product offering involving sharing of digital photos, videos, and music, consisting of a structured interview and a participatory design component.
			Portal Customization (Intuit, 2004) Series of research projects with an eye to user segmentation and persona development, focusing specifically on engineers and customer service reps, with an eye to understanding how to serve these users more effectively within the framework of an existing portal.
			Apollo (Microsoft, 2004) Home studies and phone interviews to evaluate the design of a beta product. Deliverables included an analysis of the product fit with particular user profiles, usability findings, and recommendations for product adjustments.
			Benefits and Claims (Blue Shield, 2004) Card sorts and participatory design sessions as part of an effort to develop requirements for a benefits and claims viewing tool.
			White Rabbit (Startup, 2003-04) New product exploration to gauge the market opportunities for a startup offering high-quality motion footage stock. Interviews took place in participants' office environments and were analyzed in Business Recommendation document.
			PC Companion (Microsoft, 2003) A series of phone interviews designed to provide a better understanding of the relationship between TV viewing habits, internet usage, and a variety of home entertainment activities. Deliverables included interview summaries and an analysis of behavior patterns and interesting exceptions for further investigation.
			Interface Design
			RIA Checkout Process (The Gap, 2007) Interaction design for a one-page eCommerce checkout implementation. To be launched late 2007.
			Fashion eCommerce Site (The Gap, 2006) Information architecture for PiperLime shoe site.
			Client Account and Online Banking Site (Ameriprise, 2006) With Adaptive Path. User research analysis, information architecture, and interaction design for a complete redesign of an online client account dashboard and online banking site.
			Online Benefits and Claims Viewing (Blue Shield, 2004) Essential use cases, information architecture, page schematics, and interaction rules for an online benefits and claims viewing tool for Blue Shield policy holders. (As of January 2005, the application has not been launched.)
			Portal Localization (Intuit, 2004) Essential use cases, information architecture, wireframes, interaction rules, and content inventory for a series of interface adjustments to accommodate localized content in corporate portal.
			Bullwinkle (Intuit, 2002-03) Strategy, task-based information architecture, taxonomy, wireframes, and content inventory for a redesign of a corporate intranet from the ground up.
			Learning Resource Reservation System (Lucent, 2000-01) Requirements and early prototype for online reservation system for remote labs and test boxes for network consulting engineers.
			Usability Evaluations
			PersonalWeb Software Evaluation (Claria, 2006) Test plan, usability sessions, and recommendations for a lab assessment of a beta release of an intelligent homepage software program.
			TV Listings (Microsoft, 2005) Test plan, usability sessions, and recommendations for an early prototype of a search-centric TV Listing prototype.
			Info Portal (Microsoft, 2005) Test plan, usability sessions, and recommendations for an early prototype of a TV/Internet appliance.
			TV2 (Microsoft, 2005) Test plan, usability sessions, and recommendations for a late-stage interface for a TV/Internet device, including an onscreen interface and a remote control.
			ePerformance (Intuit, 2004) Heuristic evaluation, test plan, usability sessions, and recommendations for workflow adjustments in a seriously flawed online system to manage performance reviews. Trained application designers to conduct usability evaluations as part of routine design activities.
			Myworkpath Redesign (Blue Shield, 2003) Classic usability study focusing on information architecture, navigation, nomenclature, interface consistency.
			Site Assessment (Palo Alto Jazz Alliance, 2003) Study to gauge the usability and utility of an existing website, as a basis for developing a strategic recommendation for site redesign.
			Asset Management (Blue Shield, 2002) Study focusing on task completion and (lack of) alignment with user goals and tasks.
			Online Health Newsletter (Blue Shield, 2002) Study focusing on aspects of the newsletter interface that would spur users to sign up for the newsletter and click through to the website it supported.
			Benchmarking
			Search and Print (Westlaw, 2004) Study to create a benchmarking baseline for an existing system to evaluate the desirability of implementing improvements.
			Intranet Redesign (Intuit, 2004) Baseline and follow-up to determine whether an intranet redesign was an improvement in terms of task completion and user satisfaction.
			Collaboration Tool Use (Lucent, 2000-01) Adoption study to gauge the causes of a sudden dropoff in participation following launch of a new tool, including ride-along user research with the consulting engineers to client sites.
			Strategy and Process
			Lifecycle Methodology (Intuit, 2004-05) Leading effort to develop a user-centered lifecycle methodology for an internal applications group, mapped to the company's external product development lifecycle.
			Experience Design Methodology (Blue Shield, 2001-02) Instituted and operationalized a user experience methodology in eBusiness group.
			Integration Strategy (WebTV, 2000) Strategy development for integration of three different internet properties in the wake of a series of acquisitions


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