Portfolio

The list below contains representative projects from the last ten years, arranged by project type. Artifacts will be presented soon, but in many cases confidentiality agreements prevent the publication of deliverables. For a standard chronology, see Marijke's Resume (PDF).

 

  
      User Research
  
     

Collaboration Behaviors (Cisco, Collaboration Software Group, 2009-present)
Multiple ethnographic studies regarding communication protocols, online collaboration preferences, projects, and presence, with a focus on identity and autonomy, social protocols, and productivity:
       - video calling and video conferencing
       - immersive vide environments
       - screensharing
       - instant messaging
       - scheduling and calendar management
       - meeting management in virtual space
       - collaborative document creation
Findings have been reported in creative ways, including a 24-hour collaboration clock representing collaboration across timezones and a gridded collaboration typology representing different collaboration parameters in a matrix view.


 
      Group Health Insurance Administration (Blue Shield, 2008-2009)
Multi-phase study with benefit administrators and health insurance brokers to understand the challenges of enrollment and maintenance for different group sizes, and the divisions of labor and expertise among the various roles, to support the roll-out of online tools.

 
      Intranet Publisher Experience (Intuit, 2009)
Evaluation of user experience of a tool suite and publishing protocol for intranet publishers, resulting in significant process redesign and the production of more effective training materials.

  
      Online Benefits and Claims (Blue Shield, 2008-2009)
Home studies with health insurance consumers to evaluate current patterns of use of online information and tools and how such patterns of use correlate with the consumer's understanding of their own plan and use of benefits to manage his or her own out-of-pocket expenses.

 
      Personal Genomics (Navigenics, 2008)
Exploration of the meaning and impact of genomic risk profiles on individual consumers and their potential to drive sustainable behavior change for personal wellness and improved clinical outcomes.

  
      Women's Wellness in Their Own Hands (B!, 2007-2008)
Individual sessions and interactive groups to help a young startup explore the integration of social networking and physical fitness studios in support of sustainable personal wellness routines for women attempting to balance work, family, and sefl-care.

  
      Independent Investor Values (Vanguard, 2007)
Interviews to gain insight into the values, habits, and preferences of independent investors, who prefer to manage their own protfolio. Deliverables included primary and secondary personas, to guide a website redesign effort.

  
      Self-Service User Experience (Intuit, 2007)
Large-scale study of the user experience of the panoply of online human resources tools, with a special focus on talent management tools, through a series of interviews with employees in different roles, locations, and stages in their careers.

 
      Organizational Culture Study (Archstone-Smith, 2006-07)
Discovery of organizational process structuring the goals and activities of people in a pivotal middle management role in a national and fast-growing real estate management compnay, using a combination of focus groups, individual interviews, and contextual inquiry.

 
      User-Centered Navigation for Apparel Website (The Gap, 2006)
Combination of inter/active focus group and individual interviews, including a card-sort, to understand how people think aobut and shop for clothes.

 
      Technical Support Study (Intuit, 2006)
Study of self-service patterns, informal support networks, and collaboration practices, to optimize online resources complementing internal technical support service.

 
      Fashion Shopping Preferences (The Gap, 2006)
Lab study, including a card sort, to understand online fashion shopping preferences of young women professionals and young mothers, to inform the information architecture of a new ecommerce site and develop a user-centered categorization system to facilitate browsing.

 
      Collaboration Centers (Intuit, 2006)
Structured interviews to explore opportunities to introduce social computing tools in a best-practice organization, with a view to altering the collaborative landscape within the organization.

 
      Workforce Self-Service Tools (Intuit, 2005)
A series of studies to understand how to deploy a variety of HR self-service tools for different types of employees and managers, including a learning management system, a benefits overview tool, and a data analysis tool.

 
      New Product Exploration (Microsoft, 2004)
Lab study to explore opportunities for new product offering involving sharing of digital photos, videos, and music, consisting of a structured interview and a participatory design component.

 
      Portal Customization (Intuit, 2004)
Series of research projects with an eye to user segmentation and persona development, focusing specifically on engineers and customer service reps, with an eye to understanding how to serve these users more effectively within the framework of an existing portal.

  
      Apollo (Microsoft, 2004)
Home studies and phone interviews to evaluate the design of a beta product. Deliverables included an analysis of the product fit with particular user profiles, usability findings, and recommendations for product adjustments.

  
      Benefits and Claims (Blue Shield, 2004)
Card sorts and participatory design sessions as part of an effort to develop requirements for a benefits and claims viewing tool.

  
      White Rabbit (Startup, 2003-04)
New product exploration to gauge the market opportunities for a startup offering high-quality motion footage stock. Interviews took place in participants' office environments and were analyzed in Business Recommendation document.

  
      PC Companion (Microsoft, 2003)
A series of phone interviews designed to provide a better understanding of the relationship between TV viewing habits, internet usage, and a variety of home entertainment activities. Deliverables included interview summaries and an analysis of behavior patterns and interesting exceptions for further investigation.


  
      Interface Design
  
      Community Building Email Enhancements (Groupvine, 2009-2010)
Design of an email and web interface to facilitate complex communications and network weaving, primarily for not-for-profits..

  
      Health Data Visualization (RelayHealth, 2009)
Design of electronic medical record and tracking/visualization of health data at the individual, physician, and practice level, to meet anticipated meaningful use criteria (federally mandated).

  
      ECommerce Site Redesign (Sephora, 2008-2009)
Redesign of Sephora US website UI to RIA standards, including product pages, faceted search, menu system, basket and checkout, registration and login, and account pages. Initial launch date September 2009, delayed because of technical difficulties..

  
      Information Visualization (Navigenics, 2007-2008)
Design of genomic test result as health risk profiles, with supporting scientific and health informaiton.

  
      RIA Checkout Process (The Gap, 2007)
Interaction design for a one-page eCommerce checkout implementation. To be launched late 2007.

  
      Fashion eCommerce Site (The Gap, 2006)
Information architecture for PiperLime shoe site.

  
      Client Account and Online Banking Site (Ameriprise, 2006)
With Adaptive Path. User research analysis, information architecture, and interaction design for a complete redesign of an online client account dashboard and online banking site.

 
      Online Benefits and Claims Viewing (Blue Shield, 2004)
Essential use cases, information architecture, page schematics, and interaction rules for an online benefits and claims viewing tool for Blue Shield policy holders. (As of January 2005, the application has not been launched.)

 
      Portal Localization (Intuit, 2004)
Essential use cases, information architecture, wireframes, interaction rules, and content inventory for a series of interface adjustments to accommodate localized content in corporate portal.

  
      Project Bullwinkle (Intuit, 2002-03)
Strategy, task-based information architecture, taxonomy, wireframes, and content inventory for a redesign of a corporate intranet from the ground up.

  
      Learning Resource Reservation System (Lucent, 2000-01)
Requirements and early prototype for online reservation system for remote labs and test boxes for network consulting engineers.


  
      Usability Evaluations
  
     

Alternative Data Gathering Procedures (Cisco, Collaboration Software Group, 2011)
In response to the need for better evaluation of social experiences beyond the standard lab usability protocols:
        - remote usability studies using Webex
        - moderated meetings with multiple participants, both local and remote
        - studies using data derived from electrodermal activity and facial action coding

  
     

Collaboration Interfaces (Cisco, Collaboration Software Group, 2009-present)
Upwards of 25 design explorations and pre-launch usability evaluations for all Collaboration Software Group product lines:
        - desktop web conferencing clients (Webex)
        - mobile web conferencing clients (iPhone, iPad, Android, Blackberry)
        - unified communication tools (PC and Mac)
        - pre- and post-meeting tools (SaaS)

  
      Webmail Prototype Exploration (Microsoft, 2009)
Exploration of email triage strategies using a set of early interactive prototypes. Sessions taking place in Paris, conducted in French with French participants, as part of a simultaneous multi-country study.

 
      HR Benefit Administration Interface Evaluation (Blue Shield, 2009)
Usability evaluation of a paper prototype of the information architecture of a redesigned benefit administrator portal.

 
      Prototype Evaluations of Redesigned Intranet Portal (Intuit, 2008)
Multiple evaluations of design refinements at different points in the redesing process.

  
      Prototype Evaluation (Ask, 2008)
Usability evaluation of proposed image and media search interface.

  
      Interface Assessment (Yahoo!, 2007)
Assessment of an existing gadgets site, with multiple interaction approaches, to determine relative usability and desirability of the different interaction types.

  
      PersonalWeb Software Evaluation (Claria, 2006)
Test plan, usability sessions, and recommendations for a lab assessment of a beta release of an intelligent homepage software program.

  
      TV Listings (Microsoft, 2005)
Test plan, usability sessions, and recommendations for an early prototype of a search-centric TV Listing prototype.

  
      Info Portal (Microsoft, 2005)
Test plan, usability sessions, and recommendations for an early prototype of a TV/Internet appliance.

  
      TV2 (Microsoft, 2005)
Test plan, usability sessions, and recommendations for a late-stage interface for a TV/Internet device, including an onscreen interface and a remote control.

 
      ePerformance (Intuit, 2004)
Heuristic evaluation, test plan, usability sessions, and recommendations for workflow adjustments in a seriously flawed online system to manage performance reviews. Trained application designers to conduct usability evaluations as part of routine design activities.

 
      Myworkpath Redesign (Blue Shield, 2003)
Classic usability study focusing on information architecture, navigation, nomenclature, interface consistency.

 
      Site Assessment (Palo Alto Jazz Alliance, 2003)
Study to gauge the usability and utility of an existing website, as a basis for developing a strategic recommendation for site redesign.

 
      Asset Management (Blue Shield, 2002)
Study focusing on task completion and (lack of) alignment with user goals and tasks.

 
      Online Health Newsletter (Blue Shield, 2002)
Study focusing on aspects of the newsletter interface that would spur users to sign up for the newsletter and click through to the website it supported.


  
      Benchmarking
  
      Search and Print (Westlaw, 2004)
Study to create a benchmarking baseline for an existing system to evaluate the desirability of implementing improvements.

 
      Intranet Redesign (Intuit, 2004)
Baseline and follow-up to determine whether an intranet redesign was an improvement in terms of task completion and user satisfaction.

 
      Collaboration Tool Use (Lucent, 2000-01)
Adoption study to gauge the causes of a sudden dropoff in participation following launch of a new tool, including ride-along user research with the consulting engineers to client sites.


  
      Strategy and Process
  
      Lifecycle Methodology (Intuit, 2004-05)
Leading effort to develop a user-centered lifecycle methodology for an internal applications group, mapped to the company's external product development lifecycle.

 
      Experience Design Methodology (Blue Shield, 2001-02)
Instituted and operationalized a user experience methodology in eBusiness group.

 
      Integration Strategy (WebTV, 2000)
Strategy development for integration of three different internet properties in the wake of a series of acquisitions


  
 
© Interfacility 2005-2011. All Rights Reserved. 650-868-3432, marijke@interfacility.com